III. The Four Main Issues
In this survey, we picked 4 issues, which got nationwide interest among Koreans. One of our goals is to figure out coexistence of the Rally effect and left-skewed, cynical attitude of blogs, we needed to select controversial issues and they should be criticized by bloggers. Selected ones are the Cheonan sinking, the mad cow fears, the 4 major rivers project and the
Taegeukgi is the name of Korea's national flag. Though the people of all nations are devoted to their national flags, it seems that the love Koreans have for their flag is exceptional. From long in the past, whenever the country was placed in danger or society was in confusion or trouble Koreans have risen up as one carrying flags in their hands. The sea of people in the streets united under the
IV. Products and Services
1) Products
Six Flags’ wide array of entertainment rides options reach all demographics, including families, teens, twenties and thrill seekers alike.
Rides
Six flags has just about every kind of ride for every kind of rider. Especially there are three categories of rides – Thrill rides, Family rides and Kids rides.
Thrill rides include themed
Six Flags was founded in Texas in 1966.
Now it’s 50th anniversary in 2011.
19 different theme parks
Thrill parks, Water parks etc. with 800 rides.
The world’s largest regional theme park.
$1.0 billion revenue, 23.9 million guests in 2010
Strengths
Effective communication
Innovation
Online growth
Loyal customers
Market share leadership
Strong
Launching a new brand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a new brand to be settled
Suspicionof Hyundai’s ability to manufacture premium car