Imagery Evaluation
Proper Setting
Relaxed Concentration
Realistic Expectations / Sufficient Motivation
Vivid & Controllable image
Positive Focus
Videotapes
Image Execution & Outcomes
Image in Real Time
Provide Feedback
Identify athlete's best movement or skills
Sybervision
Image Execution, Outcomes & Real Time
Before and After Practice
Before and After Competition
Dur
21st Century Organization Trends
Uncertainty in terms of future business scenarios
Economic outlooks.
Emphasis on strategic analysis for cost reduction
Productivity enhancements.
Focus on improved business resiliency via the application of enhanced security.
For businesses
1. Having the appropriate levels of authentication
2. Access control
3. Encryption in place.
Inc
focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. The strategies used by the company include cost leadership, differentiation strategy an
positioning effect to be in that image. This positioning condition is related to convenience factor, the goal which the airline should prioritize such as route, schedule, scale, alliance with other airlines, total service quality and so on. Also, in the current Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies in order for them to adjust to the new circumstances.