Ⅰ. Intro.
1. Why this topic
Korean wave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of speci
food : Tea, Tea Food, Ade, Coffee
11. Type of Beverage : Coffee, Tea, Ade
12. Beverage Price Range : Min ₩3,500, Max ₩6,000
13. Tea Food: 마카롱(5종류), 조각 케이크(4), 머핀(2), 마들렌, 앙버터 치아바타 빵,
14 Food price Range : Min ₩1,800, Max ₩8,000
15. Maximum Party Size at 1 Table : 1 테이블 당 4명, 단체 8명까지
accessible, and enabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.
Company
Media
Customer
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2. Classification of social media
Social media technologies take on many differen
uses habitually coffee is the best country to export coffee mix.
5) An approach method of topic
In this report, topic access method is American market as target market and explain strength and weakness of coffee mix. Also, for successful globalization of coffee mix, we are going to discuss about market analysis, strategy of entry, SWOT analysis, strategy of targeting and marketing.
accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local product