performance in terms of profitability in liquid crystal and solar cell areas.
② Only one : SHARP electronics takes advantage of the ‘SPIRAL strategy’ which is about creating synergy effect by utilizing their core competence. Based on key device, they bring out many applications. As a result, SHARP lead to create new market.
③ Environmental-friendly : SHARP’s effort to go green is als
performances etc.
STP Analysis
1. Segmentation
sex
male
female
age
teenage
twenty
thirty
forty
more than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
perform sports
activity • Weather and pre-exercise is important
4-3 Potential Customer Demands
Through the survey we were able to find out an approximate number of participants and their thoughts on trekking. As our core customers are the 20s and 30s our survey was done on them.
I have heard of trekking * I will take part in new activities 교차표
I will take part in new activ
performances of professional soccer team
a. won the regular league in 2005
b. won the victory in the semifinal of play-off in 2005
c. entered PO6 in 2009
D. Interview with Ahn Jong Bok CEO (attach connected documents at the back of the report)
a. The teams which you want to do benchmarking
- Manchester United(UK)-A team which create
performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality a