‘탑 매니저들은 지금 그들이 하는 다른 어떤 것만큼 공공정책(public affairs)에도 신경을 써야 한다’
기업의 Management 와 PR 활동에 많은 영향을 끼치는 public affairs와 정치적 활동
사실을 찾고 정보를 수집
GR전문가들은 회사나 산업의 잠재적인 영향력을 재고 평가
정보는 기업 결정자, 피고용주,
주주
서론
▶What is corporation?
legal entity
established on a for-profit / not-for-profit basis
exist forever
offer the benefit of limited liability to its members
▶Protection
protects individuals from certain liabilities
board members are typically protected
이론적 배경
▶What is corporation?
legal entity
established on a for-profit / not-for-profit basis
exist forever
for-Profit Community Hospitals 2,923
Investor-Owned (For-Profit) Community Hospitals 982
State and Local Government Community Hospitals 1,105
Federal Government Hospitals 213
Nonfederal Psychiatric Hospitals 447
Nonfederal Long Term Care Hospitals 129
Hospital Units of Institutions
(Prison Hospitals, College Infirmaries, Etc.) 16
Source: American Hospital Association( NOV, 09 )
민간영리기관(private for-profit corporations, Proprietary agencies)은 민간기관이지만 영리를 목적으로 하며, 민간비영리기관과 같이 아동보육사업이나 장기요양사업, 예컨대 요양원, 가정보건(home health), 가정치료센터(residential treatment centers), 성인 및 아동 데이케어(adult and child day care) 등의 사업을 전개한다.
민
2. The definition of social enterprise
A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders. Social enterprises can be structured as a for-profit or non-profit, and may take the form of a co-operative, mutual organization, a disregarded entity, a social bu