a store is no longer an exhibition and trading area for products but rather an area where consumers can relate with the product and formarelationship (emotion) with the brand. Female consumers especially are more sensitive to external factors which can influence the purchase decision of the product. Therefore, the ambience and customer service is essential for firms which target their market to
relationship, brand relationship, and emotional relationship. Social relationship is mainly achieved through Social Networking Services marketing, where businesses actively communicate with consumers and apply their responses directly to their marketing strategies. Brand relationship is related to aform of marketing where more specific form of contents is delivered to consumers through platforms
manufacturer of Coca-Cola products in the world. This company recently integrated SAP application software into its logistics function (Foley, 2004). This new technology makes logistics more efficient and allows the company to gather more information about the status of their products. The same company also has automated warehouses for its products, which allows it to manage its stocks more
and ritualized. It is important to show the correct amount of respect and deference to someone based upon their status relative to your own. If at all possible, wait to be introduced. It can be seen as impolite to introduce you, even in a large gathering. While foreigners are expected to shake hands, the traditional form of greeting is the bow. How far you bow depends upon your relationship
a requirement for the minimum extent of local material inputs and local transformations adding value to the goods. Goods that don't cover these minimum requirements are not entitled for the special treatment envisioned in the free trade area provisions.
Cumulation is the relationship between different FTAs regarding the rules of origin — sometimes different FTAs supplement each other, i