Bullet theory
Behaviorist psychology
Instant, direct, and uniform effects
The members of audience are Powerless
(S-R model)
Selective influence theory
Two-step flow
Media effects
on attitude change in a political context
Selective use of the media
- Selective exposure, perception, and retention
Agenda
effective response rate of 15.1 percent. Of the responses, 47.2 percent were original equipment manufacturers and 40.7 percent had annual revenue exceeding $500million.
Measures
While many of our measures have been used in prior research, the core element of this study (EM) is a new construct. Fortunately, much groundwork for the
operationalization of the construct has been. This groundwork
13. 립스틱 효과(Lipstick Effect)
경기가 좋지 않거나 미래가 불확실하여 전체적인 소비가 감소할 때, 일부 低價 아이템의 경우(= 립스틱처럼 불황기에 저렴하지만 만족도를 높여주는 상품) 오히려 매출이 증가하는 현상 (화장품 업계에서는 종종 립스틱 판매로 경기를 예측하는데 이는 화장품 품목중 상대
Levin, Schnittjer, & Thee는 1987년 그들의 “Information Framing Effects in Social and Personal Decisions”라는 논문읕 통해 틀잡기와 개인적인 관여도의 정도가 틀잡기에 미칠 수 있는 영향에 대하여 언급하였다. 이 들의 연구는 우리 어떤 사물이나 이슈에 대해 가질 수 있는 생각이 그와 관련된 정보가 제시되는 방법, 즉
frames that appeal to their audience.
KT is selling iPhone.
KT accepts apple’s particular conditions and adjust their position for occupy smart phone market. But SKT do not accept apple’s conditions
So Apple qualifies KT for exclusive right.
Consequently, they can compromise through they adjust their position each other.
In the business world, we like to think that our coll