freegift)
Price
-Low-fare strategy
-Cost reduction (ex. discounting offers for internet ticketing)
-Application of elastic fare; different prices depend on the time
Place
-Online reservation
-Ticketing on the spot
Promotion
-Cooperative flight services with Asiana airline
-Differentiate from other competitor airlines; build a image that the company contributes to the regional gro
SPAO with SM Entertainment
- Promote All Generation
2. Not Reorder
- Increase Brand Value , Inverse-scarcity
3. Various Event
- Special Price , FreeGift , Coupon Culture Event , Membership Card …
SWOT - Strength
2. The advantage which is a Domestic Brand will be able to Appeal in Emotion of the consumer.
3. All Generation - Wide age group
SPA brand market is
free hotel weekend, welcome gifts등의 rewards를 줌으로써, 고객들과의 Intimacy를 강화 했다.
4. How did Harrah’s use CRM software and modeling tools to address the company’s problem?
정부가 Indian 거주 지역에도 카지노 설립을 허가하면서 카지노 사업은 매우 팽창하였고, Harrah는 이렇게 경쟁 카지노 업체가 증가하는 가운데서 그
Ⅰ. 개요
Rokeach는 자신의 이론을 바탕으로 하여 가치관 측정도구(Rokeach Value Survey; 이후에는 RVS로 줄여 쓸 것임)를 만들었다. 기존의 가치관 연구 문헌들을 참조하여 궁극적 가치관 목록을 만들고, 555개의 성격 특성 형용사 가운데 도구적 가치관 목록을 만들어 대단위 표집조사 연구를 통해 각기 18개
free wallpapers and tiles, and replacement of air-conditioners, TVs, lights to less electricity consumption products.
Ⅴ. Problem of commodore hotel
1. Hotel access approach
Commodore hotel homepage arrange many traffic facilities but there are only one bus to approach at commodore(43-bus), so customer who watch a homepage feel dissatisfaction and confused. also hotel far from the