of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.
7. Logistics
Coca-Cola has no centralized logistics strategy. Logistics is one of the functions that Coca-Cola leaves into the hands of its bottling partners all over the globe. This means that the means of acquiring raw materials, stocking inventory, and delivering them to distributors differ on a
of goodwill and gives license.
(2) The requirement for establishment of Franchise
The following requirements are for establishing of franchisees contract.
a. Permission of sales displays
The franchisee's sales should be related to the franchisor's sale cover substantially. For example, there are trade mark, service marks, logo, and so on, Especially, trademarks and service marks re
of the survey, most consumers know well the QR code(Korea 95.3%, China 92.1%, Japan 96.6%, Taiwan 92.5%) and experiences of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%) were investigated in order. Consumers in Korea and Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to con
Conclusion
About IKEA
The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.”
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's
functions to cell phone. It can be understood as a small personalized PC providing direct connection to internet easily. Therefore, the core needs of Smart Phone is not based on cheaper cost or stylish design, but based on outstanding OS, various applications, and great capacity of CPU.
However, LG Electronics established wrong strategy focusing on sales of Non- Smart Phones which consist of