본문내용
. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
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Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
Functional Footwear Market
Currently, functional footwear market is growing rapidly. Functional footwear is the shoes which make user's health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, an
sportswear, jackets and corporate and promotional clothing at the right quality and price.
2) Our items
Our core function is the manufacture and supply of sportswear, jackets and corporate and promotional clothing to the corporate sector, schools and clubs, as well as to various retailers countrywide.
We manufacture tracksuits, jackets, security jackets, rugby jerseys, netball and bowling sh
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w