Marketing 가능
언론/방송을 통한 지속적, 긍정적인 보도
공익 프로그램 제작 등을 통한 사회 공헌
게임 산업 전망
*고속으로 성장하는 지식산업으로 30%-50%의 고성장률
*급속하게 발전해 가는 컴퓨터기술과 대용량의 메모리 및 기억매체
(CD-ROM, DVD 등)로 PC게임과 네
China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
Foreign Market Selection
Economic growth rate
Although they are relatively poor, are growing so rapidly that they are attractive to invest
Economic growth rates -India
The economy of India started accelerating from the early 1990s as Delhi loosened bureaucratic controls over industry, trade and services
in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.
2. Introduce of Seoul Milk Cooperative
Seoul Milk Cooperative
- 11, July, 1937, Seoul milk started at Kyungseong Milk livery company and 23, January, 1962 it's name was changed to Seoul Milk Cooperative.
- produces about 50 kinds of dairy products, and records its market share to 80%
- Seoul Milk introduced the Cold Chain System in domestic milk industry first and selected an Instantane