Ⅰ. 기업경쟁력평가
1. 핵심성공요인들과 성과측정치들에 의한 경쟁력 평가의 실무적 문제점
기업의 경쟁력을 평가함에 있어서 그 기업의 핵심성공요인들과 성과측정치들을 연결시키는 필요성에 대해서는 널리 인식되고 있다. 관리회계와 전략회계 분야의 많은 연구에서는 많은 의사결정분야에
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
value), but their prices are low. That is, Yepp has launched in the middle of super-value strategy and good-value strategy.
-
- According to above chart, we can see that Yepp has high quality of goods compared to other competitors.
- However, price of Yepp’s goods is lower than other competitors. Actually, compared to Yepp, Ipod, Cowon, Iriver prices, Yepp have lowest prices almo
Value and Morality
We may think the Values, which are central to moral issue, are relative to personal or cultural preferences because of the relativity of truth. However, the non-relativity of truth does not imply the non-relativity of value. It is easy to think disagreement over a value in this respect like that between Julie and John concerning chocolate versus vanilla ice cream. We cannot pr
valuable for the public sector to produce.
② No other procedure is consistent with the principle of democracy.
③ Too much corruption to trust the determination of public value to political processes.
④ The political process is principled one that accepts the proper limits of governmental action or meets some minimal standards of fairness.
⑤ They would prefer some more