Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
July, 2010: (주)얼떨결 was founded by HEO.
January, 2011: ‘HEODAK’ was introduced through the online shopping mall.
The number one of sales in online shopping mall in 3 months after introducing.
August, 2011: It turned over 1억 1천 만원.
It has kept the number one of sales in a market of chicken breasts.
The market of chicken breasts wasn’t developed.
Concerning a
Form:
am/is/are + going to + VERB
Will + verb
Uses:
For a future plan
For a voluntary action
For a promise
For a prediction
Ex) Most of my classmates are going to go to Hawaii.
Ex) Will you carry this bag?
Ex) I will send you a postcard.
Ex) consumers will spend more on electronic good.
† Defensive principle No. 2 :
The best defensive strategy is the courage
to attack yourself.
† Launch a second brand.
( Would have been effective like Gillette’s Trac II)
† In 1970
Coca-Cola found
the best defensive
strategy for a leader.
† Leadership itself
"It's
3.2 Key competencies, capabilities, and resources
3.2.1 Key competencies and capabilities
Key Keyword Focused Anchor Text from External Links
Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined
External Link Popularity
The major search engines use many metrics to determine the value of external links. Some of these metrics incl