business by opening the first store at Kang-byon in Seoul.
Currently, Lottemart is recording ranking 2nd, accounting for
1.7trillion dollars in terms of sales volume. However,
compared to that of E-mart, the gap of sales volume between
ranking 1st (E-mart) and ranking 2nd (Lottemart) is very
substantial. Lottemart changed "Margnet” which had been
known as existing brand name into
Volume Casual로 분류할 수 있다. 이 중 과거의 지오다노는 Unisex Casual에 속했는데, 이 시장의 소비자층은 남녀노소에 관계없고 레져를 위한 혹은 실용적인 감각을 추구하는 포지셔닝을 지니고 있었다. 하지만 시대에 따라 급변하는 시장 트렌드에 맞추어 지오다노는 시장에서 안정적으로 자리 잡으면서 Eas
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t