‘Direct gaze’
Activates Social brain network
To many species - Aversive, Threat
To human - Foundation of Communication
“Violence”
+ Cute + Eye contact
1. Attract attention
2. Promote Brand
Plain model,
No catchy song
Same ‘message’
Emotion
Controversial, Yet Good!
Create good brand image
Actual market success
PITCH BLACK
Screenplay
by
David Twohy
Based on material by Ken and Jim Wheat
Revised First Draft
3/3/98
Though mentioned often in the script, the creatures in PITCH BLACK are
seldom seen at length; rather, they are glimpsed, they are heard, they are
felt. They are, really, the embodiment of your nocturnal fears: A howling
coyote that jars you awake; the painting on the wall that comes to life
BARRY LYNDON
A Screenplay by Stanley Kubrick
Based on the novel by William Makepeace Thackeray
FADE IN:
EXT. PARK - DAY
Brief shot of duel.
RODERICK (V.O.)
My father, who was well-known to the
best circles in this kingdom under
the name of roaring Harry James, was
killed in a duel, when I was fifteen
years old.
EXT. GARDEN - DAY
Mrs. James, talking with a suitor; Roderick, at a
distance.
RODERICK