Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
same extent. It’s the same for the autonomy and the feedback factors. Since there are no differences, we can say that men and women think that they give the same amount of effort in their job and that they receive the same amount of feedback. So we can conclude that there seems to be no difference, regarding the gender, in the employee satisfaction and motivation.
Importance given to factors:
2.2. Structure
There is the common type of organization among Korea’s big companies called ‘chaebol’ which are cross-shareholding to influence subsidiaries. Cross-shareholding means more than 3 subsidiaries finance each other and increase the capital. Samsung also finance in this way. But not recommended, because it induces unhealthy relationship between companies, which one poor subsidiar
compensation to them with regulations such as the Labor Standard Act and the Equal Employment Opportunity Law. However, still many female workers work in small places under poor conditions, which don’t follow the regulations. Even though they are luckily working in a good environment, they are not able to be totally free out of either visible or non-visible barriers of gender discrimination in