1.GAP소개
1-1. About GAP
Clean, All American, Simple을 테마로 한 베이직한 아메리칸 캐주얼 브랜드이다.
Gap inc사의 브랜드로 고가의 ‘바나나리퍼블릭’과 저가의 ‘올드네이비’ 사이의 중가시장을 타겟으로 한 브랜드이다.
Brand naming: 아동과 성인간의 세대차를 뜻하는 ‘Generation Gap'에서 유래. -> 연령에 상
generated effects replacing physical special effects.
2. Influences of Convergence
Digital Convergence means not only relationship between product-product and technology-technology, but also causes progress of human life. Maybe our digital life wills world of convergence and hybrid.
There are 3 sides of influence. Integration, gap widening, new business environment are it.
(1) Integrat
generate the innovation and creativ
It focuses career development on the individual, with a big emphasis on providing a variety of experiences over time. We think of it as “staying in one place, and going somewhere new.”
It also works to provide career development opportunities in other ways:
Field Apprentice Program
Gap for Community Colleges
GAP 2006 2007 2008
15,923 / 5,029 15,763 / 4,086 14,526 / 4,005
3.16623 3.85780 3.62696
Both companies have similar ratio around 3, but GAP has always higher sales generated per $1 of Current Assets than Abercrombie.
Calculation
Sales / Accounts Receivable
Abercrombie 2006 2007 2008
3,318,158 / 43,240 3,749,847 / 53,801 3,540,276 / 53,110
76.73815 69.69846 66.65931
GAP 2006 200
generation process using several different approaches. Through brainstorming, analytical attribute approach, problem-based approach, and GAP analysis, the team generated various ideas. Then, the team moved on to develop the product concept. The team came up with five different concepts of 1) Nutrition powder straw 2) Separated nutrition drink & milk 3) Nutrition powder cube 4) Nutrition powder tu