Introduction:
Wonder Girls, a popular and rising girl idol star group in Korea, is currently dramatically leading the Korean music industry with their unstoppable popularity. This group consists of five young teenage girls, ranging from the age 15 to 19. After researching thoroughly about the reasons behind Wonder Girls’ success and actually undergoing the process of learning the dance moves t
value
-> Very explicit and exciting lyric
http://tv.joins.com/channel/tv_player.asp?mov_id=2009_0415_153125&categoryID=101001001&cloc=naver
-> The first Korean female singer named Nan-Young Lee, in the history of K-pop in 30’s
->The first Korean girlgroup named Kim Sisters in 1950’s
Rising Gods of the EastAlso known as TVXQ5 MembersMirotic2 Guiness world records2003-2010
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting
groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to differentiate its products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Different from other fast fashion brands in Kore
TRAINING
SoHee
92.06.27.
2YEAR TRAINING
HyunA
92.06.06.
3YEAR TRAINING
POSITIONING MAP
Wonder Girls target the age from teenager to early twenties by Cute Concept
WEAKNESS
A Gap of ability among the team members
: Third Grade in middle school members are short of Singing
Uncertain Identity in Female Groups
: Example of group SeeYa