What did you learn from DaimlerChrysler’spost-merger problems and blunders?
Evaluate their strategy and how it was implemented
Compare and contrast DimlerChrysler
With other global auto manufactureres
Regarding their globalstrategies
and competitive issues
4_Compare and contrast DaimlerChrysler with other global auto manufacturers
We All want to
reorganize or expand
to another mar
Also they employ natives as C.E.O for friendly
going into the local markets.
② Establishing long-term strategy
The basic strategy of Coca-cola is never seek immediate
gains, only having a patient mind to seek benefits with
long-term. So, having long-term strategies, they
continuously invest on local markets for making their own
place without any unwelcome attention.
was critical to survive global market. It led Philips established geographic/product matrix; the independent national organizations (NOs) responding each local market and product divisions (PDs) responsible for development, production in Holland. In the relationship between NOs and PDs, NOs had more real power. It means that Philips emphasized on country-oriented views to run global business.
go in and out of fashion more rapidly; a few products can make or break annual turnover.
• Dependence on Global Mega-Brands: In response to fashion trends, toy manufacturers design offerings base on a concept or story (e.g., Star Wars) and several companies offer multiple toys related to the same concept (Spiderman, Harry Potter).
4. Implications for strategy development
◎ Increasing c
global economic slump resulted from 9.11 troubled Brazil.
3. Analysis
3-1. Foreign-Exchange Risk
As we saw in the previous part, the value of real fluctuated dramatically as the political and
economic environments became instable in Brazil and nearby countries. The fluctuation of real
caused extreme fluctuation in exchange rate and this conditi