Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golfclub manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
SUMMARY
Callaway Golf Company
Callaway Golf Company had become the leader in the golf equipment industry by developing technologically advanced golfclubs that compensated for the poor swing characteristics of most amateur golfers.
Ely Callaway, the founder of Callaway Golf Company, understood the importance of the physics of golf, so much that he made the phrase, “you can’t argue with p
golf ball이 아닌가 생각된다.
지금 우리 시장에 나와 있는 골프 볼의 종류가 너무 방대하고 그 특성도 다양하기 때문에 볼에 대한 올바른 선택 또한 그리 쉬운 일이 아니라 생각된다.
그러면 어떻게 자신이 가지고 있는 신체 조건과 그리고 골프클럽에 잘 맞는 골프 볼을 선택할 수 있을까.
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