golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on Golf Equipments
The most competitive golf equipment field is the driver market. Especially, because clubs have huge effect on its driving distance, manufacturers tried to develop technologies that can increase distance. Yet, due to p
1. Before the show begins, We have a one question. Do you know what you really want? we find the 2-type example. First, example of case1, Research result show that Korea worker has the dissatisfaction with own’s job, generally 60% . Why they have a dissatisfaction with own’s job, at that more than a half. The typically reason that income doesn’t get up with self-expectation. Second, Example
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
golf)로 발전됐다는 설이다. 바로 이러한 사실은 골프가 발전한 지역을 역추적해 보면 명확히 알 수 있다. 당시 네덜란드는 스코틀랜드 동해안의 남쪽에서부터 북쪽에 걸친 광범위한 지역과 빈번한 교역이 이뤄졌다. 그 대표적인 항구로는 던바, 노스베리크, 매셀버러, 리스, 세인트앤드류스, 도너크, 에