1. Country Analysis
(1) Cultural & Sociological Factor
The culture of India has been shaped not only by its long history, unique geography and diverse demography, but also by its ancient heritages, which were formed during the Indus Valley Civilization and evolved further during the Vedic age, rise and decline of Buddhism, the Golden age, invasions from Central Asia, European colonization and
Li & Fung은 홍콩에서 가장 오래된 무역 회사 중 하나에 속한다. 중국 무역의 초창기, 당시 홍콩의 Canton 강어귀는 쾌속범선이 드나들기 어려울 정도로 매우 좁았기 때문에, Li & Fung은 대신 남부 중국의 깊숙한 항구를 소유하고 있었다. Fung Hon-chu는 Canton에 회사의 첫 번째 지사를 설립하고 무역을 통한 상품
manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China,
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make ‘Hyundai-favored atmosphere’ among Americans.
3. To build the image of ‘global car-making company’
by entering into US market.
Incentives from the city
Favorable weather
Advantages in logistics
Eclectic paradigm
Ⅰ. Introduction
A car accident in San Diego occurred in August 28th 2009, which cost four people’s lives became a hot issue in USA. The phone call from the driver just before the car, Rexus, crashed into to guardrail was the reason; the driver shouted through the phone that the accelerator pedal was broken. After the accident, Toyota officially announced that the incident was not because o