Preface
You feel as if you were in the night tour at Changdeokgung Palace
with your family, friends, tourists in moonlit night with this book !
This book is the culmination of six years of my research, field study, and personal experience on the subject of the nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tou
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
also rose more than 40%.
As a temporary measure for companies to withhold payment, and arrange plan and prolonged decline in the won, but it is concerned that there is no effect. CJ FOODVILL that operate Cold Stone each year pay royalties in the first half, so is watching exchange rate. However, if the steep decline in the won continued progress with respect to royalties, to release plans.
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put