Historical Background
장미 전쟁(1455-1487)을 토대로 쓰여진 작품
'장미 전쟁'은 영국 왕위 계승권을 놓고 York 가와 Lancaster 가가
충돌한 전쟁을 일컫는다.
백장미:House of York 상징
붉은 장미:House of Lancaster상징
II. Industry Analysis & Company Analysis
1. Industry Analysis – Casino Industry
Today, casino is not just gaming. Gambling is a business, a very big business. To access to casino in business term and to analyze finance information and tendency of them, we need to know about casino industry first.
1) Concept of casino
Casino is a kind of game to win or lose money using something va
graph, the percentage of alcohol is getting lower and lower.
So capturing low percentage of alcohol market will be very important in the long run. In the future, major soju market will be mainly composed of low percentage of alcohol. Therefore, if Jinro wants retain its position, it must conquer low percentage of alcohol market.
2) Customer Analysis
Traditional Soju is originated fro