head
company. Therefore this company seeks rationalization of pizza price so that consumers can enjoy
various and delicious pizza without burden. An ultimate goal of Imsil Cheese Pizza is to increase
market share to 10 percent and make sales of growth. And Imsil Cheese Pizza is planning to extend
their market power to China, Southeast Asia as well as Korea pizza market.
2) Curr
b. Analysis of Business profit and ROE
Business profit
The operating profit of the Jinro is 19.66% and much more than the average profit which is 6.64%. Industry average operating profit margin declined for a while, but recently recorded an increase of 35.8 percent and increase again, while the ratio raised by 19.66 % recently, but the record was entered into decline, and continued again. A
ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each product management system
The reason that we concluded like that was because Korea is following Japan is the trend in living, which is the biggest factor in the food industry. Living, here, means the lifestyle, as in the number of family members. Tokyo's 1 member family ration has been increasing gradually since 1985, and in 2010, it is almost 50% while Seoul's ratio is not that high like Tokyo, the increase rate is more
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is