healthbehavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recommended with other supportive concept.
The theory of reasoned action and the theory of planned behavioras developed by Fishbein and Ajzen (1975) proposed that beh
so that one can enhance his or her health.
-difference of standard of healthy diet : A behavior of intaking vegetable proteins and fiber much, and eating home-made dish more than eating outside to enhance one’s health.
b. College students
-Students who goes to universities and who are under Universities do not include the exceptional cases, such as academies for continuing education.
as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a limited line of shoes for this special event. - Brand insistence by the maniac
Websites, SNS such as Facebook Pages, Twitter- “W
as the Route to Change
-Things are neither good nor bad but thinking makes them so
Focus on Present Thought
-과거보다는 현재에 초점을 둔다
-비록 과거의 아픔으로 인한 문제도 있지만 REBT에서는 현재 가지고 있는 생각에 초점을
두어 그들의 지난 경험들을 받아들이고 비난을 멈추게 함으로써 현실과 미래에 중점을
둔
behavior can have a demoralizing influence upon the university students in various factors.
i. Problem induced by drinking behavior
1. Economic Difficulties: 47% of university students have economic difficulties because of money spent to drink and 49% of them are losing out financially.
2. Loss of Academic Ability: Drinking reduces memory; intelligence and concentration which are necessa