II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
factor that elucidates the relationship found in Experiment
1. Experiment 2 also tested the generalizability of the Experiment
1 findings by varying the degree of artful deviation in the meta-
phoric claims. The results across both experiments suggest that
when metaphoric claims highlight an approach to a desired out -
come (i.e. promotion focus), the persuasiveness of metaphors in
ads is enhance
Clinical Trials
Ⅰ. About Clinical Trial.
1. Definition of clinical trials
Although there are many definitions of clinical trials, they are generally considered to be biomedical or health-related research studies in human beings that follow a pre-defined protocol. Observational studies are those in which individuals are observed and their outcomes are measured by the investigators.
2.
factor. People who are highly educated are more knowledgeable about the harmful effect of smoking. They have more access to get information from their peers around them and more concerned about their health. On the other hand, less educated people JUST know about that smoking is bad for health. With the marketing and the advertisement from the tobacco company, they are not fully aware of how drea
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컨텐츠는 우리 사업의 핵심이다. 각 분야의 의료 전문가 및 전문 업체들에 의해 생산
1) Medical Information (자가진단,치료를 위한 의료정보 및 질병정보 등)
2) Food & Drug Information (의약품 정보 및 영양 혹은 음식정보 등)
3) Health-related Information (건강과 관련한 라이프스타일 전