I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
1. What did 'good price marketing' have any marketing technique?
Recently, the good price chicken was the part of the emotional marketing. This marketing technique made the use of consumers’ emotion. The price marketing is the one of the best method to attract consumer.
Especially, that more happen when the prices is unstable and Economical situation is depressed.
Because of this, Walmart h
2. Location
The address Mandalay Bay is 3950 Las Vegas Boulevard South Las Vegas, NV 89119.
And it is located in the South End of the Las Vegas Strip about 2 miles from the McCarran International Airport. University of Nevada-Las Vegas is also nearby the Mandalay Bay and many students of it come to Mandalay Bay as the employee.
3. Amenities & Entertainment
● Casino: 135,000 square feet.
미시 환경 분석(3C)
1) 소비자
3차 업그레이드
(2000년대 이후)
향유형 소비시대로 진입(만 위안 대 소비)해 자동차, 부동산 구매가 새로운 주력 소비품목으로 등장했다. 즉 만 위안을 넘는 소비가 주류를 이루면서 중국인의 소비도 점차 질을 중시하는 방향으로 전환되기 시작
2차 업그레이드
(1978~19