Walt Disney Company
- the largest media and entertainment conglomerate in the world
- Founded on October 16, 1923
- brothers Walt Disney and Roy Disney
- leader in the American animation industry
- divisions focused upon theatre, radio, publishing, and online media.
- Mickey Mouse, is the official mascot of The Walt Disney Company
Walt Disney Company’s four key businesses
resources:
land, extensive natural gas reserves, limited petroleum, poor quality coal, iron ore, copper, salt, limestone
Natural hazards:
frequent earthquakes, occasionally severe especially in north and west; flooding along the Indus after heavy rains (July and August)
Environment - current issues:
water pollution from raw sewage, industrial wastes, and agricultural runoff; limited natural
Todays Logo
Three-parallel striped design
Became the “world mark” for Adidas products(1997)
Depicts the mountain, which is to point towards the
goals and challenges that lay ahead.
inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance
helps consumers achieve their ‘impossible’ by encouragement and tailoring the
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
developed qualitatively due to huge growth in telematics industry. Second, portal sites now provide much more improved services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has become nece