Targeting
Those who can’t afford designers brands, but still want their designs
Reasonable customers who are willing to pay less and buy
lower-quality clothes
Positioning
(what’s our position to seduce the market?)
Keeping the competence advantage of SPA + providing modern,
formal, but casual designs
General Situation ofKorean Clothing Industry
Specific branch of the apparel industry,
based on the latest fashion trends on the
cat-walk.
SPA : Specialty retailer of
private-label apparel
Customers, products, price, facts and figures.
Zara, GAP, Mango, Uniqlo, Forever 21, H&M…
Founded : in Spain (1975)
by Indit
Abstract
JYP Entertainment is a South Korean talent agency named after its founder, Park Jin Young. The company is best known for producing singers Park Ji Yoon, Rain, R&B group g.o.d. and, more recently, girl group Wonder Girls. The studio and headquarters of its US branch We focus on our paper on JYP's marketing strategy particularly in the United States. However, JYP is also in the process o
of my research, field study, and personal experience on the subject of the nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to
modern city. But Joseon Dynasty’s relics still have remained. For example, 4daemun and castle.Hanyang castle is connected along Mt.Nak, Mt.Bukak, Mt.Nam, and Mt.Inwang. By mobilizing 200,000 people in the 14th century it was made. After that, over the years, partly reinforced or newly built. Among them, castle of Mt. Bukak has been recently restored and open to the public. Hanyang castle is bes