Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet
Ⅰ. 개요
기획자들은 자신의 두뇌를 최대한 차갑고 냉정하게 할 필요가 있다. 뒤이은 검증과정에서 수정 보완되어지고 상위자 또는 전문가 그룹에서의 검증을 거친 기획안은 최종결정 과정을 거쳐 개발에 착수되는 것이다. 기획의 프로세서를 너무 맹신하여 융통성 없게 진행되는 것도 지양해야 될
- Marijuana consists of the dried and crushed leaves and flowering tops of the hemp plant, Cannabis sativa. It is most often smoked, but it may be chewed, prepared as a tea, or eaten in baked goods.
- At first, it was marketed by several drug companies as a treatment for rheumatism, gout, depression, cholera, and neuralgia. It was also smoked for pleasure.
- Psychological effec
Revenues generated by iPhone (hardware) sales in 2009
(22 % of Apple’s revenues)
Revenues generated by App Store sales since its creation
App Store contribution to gross profit since its creation
Apple authorizes and sometimes promotes apps competitors
to its iTunes Store during keynotes.
How did Apple cross the chasm?
iPhone and iPod sales have enabled the Apple bran
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently