Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
3) Business strategic analysis.
a. Opportunity analysis
These days in Korea, after WBC & Beijing Olympics, the popularity of the Korean baseball is dramatically increasing. Because of this new trend in Korea, there are surges in demand in baseball industries.
In addition to this condition, there are other conditions which attract us to make a business in baseball industries. First, the younge
B. STP Analysis
Segmentation
-Age : 30~70
-Life Style : People who want to enjoy luxury life
-Gender : We don't mind
Targeting
- Young people who have highly paid and specialized job.
- Middle-aged and older people who are more leisurely.
Positioning
-Provide luxurious and well-organized products.
-"We are existing for luxury life!"
Abroad travel : Asia :1000$~2000$(3~4days)
- Terrace Room
The terrace room offers the ambiance of a traditional Korean house.
Beds are placed on Ondol. It is the perfect place for guests accompanied by kids, as the garden is just a step outside the rooms.
- Family Twin Room
The family twin room is designed with care and consideration for your family. The perfect and spacious room gives them and their family a comfortabl