Introduction
Most of Korean people may think that Lock & Lock is the brand of foreign corporation. Lock & Lock is the popular brand. And it is brand of small Korean corporations. In normal, small corporations don’t have power that gaining huge circulation channel and advertise. But Lock & Lock succeed a deal with QVC. QVC is the biggest home-shopping company in the world. After Lock & Lock a
trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.
◆Competitive Advantage of CJ Freshway
CJ Freshway has an excellent distribution infrastructure by securing one stop delivery system which is a nationwide logistic network, in other words, it is a global sourcing. In addition, they have safe sanitation overhauled by KOLAS. That is not only what they are doing but also they provide much more useful information for their customers about consulti
Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The
fat on camera.
카메라로 찍으면 뚱뚱해 보인다.
• Hey, what are friends for.
친구끼리 뭐.
• Watched any good lms lately?
최근에 좋은 영화 본 적 있나요?
• Stop channel sur ng, will you!
채널 좀 그만 돌릴 수 없겠니?
• I can't really tell the dierence. It tastes just like home.
차이를 모르겠어, 고향(한국) 맛 인데.