< Life is beautiful > is SBS dramas glorified homosexuality . Chosun daily report’s paper run opinion ad about a < Life is beautiful > . Headline of opinion ad was “If my son who became gay after watching dead by AIDS, SBS should take the responsibility“ opinion advertisement blaming homosexuality have raised an immediate controversy.
SBS
Raw
Mr. Gihun is 2nd grade crippled disorderdisability. He cannot feel his left hand, feet. Riding a motorcycle, Gihun's walking around town, and accumulating recycled work. Mr. Gihun is hard, even lifting a light box. Mr. gihun work out even in bad weather like rainy, windy day. For over 10 years, he has been picking up the boxes. There are many neighbors with the warm hearts of ar
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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
advertising. It is a civilized business.
- I work with monsters. - Youre talking about five-year-olds.
And my job is to break their spirit. Thats what kindergarten is about.
The Germans invented it. Think about it. God, Pats going in for the kill.
Thats a nice turn.
- Coy. - With just a hint of giddiness.
Her big move will come at any moment. The combination hair flip with a giggle.
Theres
② Sexuality, Abortion ad
As you can see in sexuality advertisement of England, it is obvious that they are the strong advocator of pro-choice. However in Korea, we don't see advertisements about abortion. the reasons are because, abortion is strongly prohibited by low in Korea. It is only allowed when the pregnancy is caused by rape, threatens mother's life, and when the baby has mental