Well-being trend, CESCO became a front runner in the pest control market which was “Blue Ocean”
Effort to change customer’s recognition.
However, it was not easy to keep the first position, making the market introduction stage to growth stage. Because, even though CESCO provides the service related to well-being, customers think it is so expensive and professional for personal customers
well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and they had a huge impact. Also consumers now have various activi
household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people has stable income, can afford private-owned houses and cars, and have extra money to spend on beauty goods, holiday and education. They have higher expectations than other consumer groups and pursue a life with “style and taste”. Generally speaking, they demand a better shopping environment and high
전통적 가정
• 핵가족
: 기혼 부부와 18세 미만의 자녀들로 구성된 가정
▶1960년 전체 가정의 45% 에서 현재는 24%로 지난 40년간 꾸준히 감소
(이혼율의 증가, 만혼, 출생률의 저하로 인하여)
이러한 감소에도 불구하고 상품 광도 등에서 종종 핵가족을 그리고 있음
• 대가족
: 최소 1명의
the firm's products?
These days, people are interested in the health. So many products which focus on well-being have been produced such as the organic food. The customers who drink Gorosoe water want to be healthier and prevent the disease. Gorosoe water has lot of nutriments. So the customers can have the desired effect from this product.
Where and when do customers purchase the firm'