marketprice.
By contrast, in a free market, the price serves as rationing mechanism, and sellers can sell all they want at the equilibrium price.
Another one of the Ten principles of Economics :
- Governments can sometimes improve market
outcomes.
However, price controls often hurt more than help them
- Rent-control : keep rents low makes housi
pricemarketing
Every company imitates same strategy
THE FACE SHOP
SKIN FOOD
ETUDE HOUSE
…
‘Me-too’ Marketing
Imitating name, design and function
of product that succeed in the market
Expands market size
→ Profitable for customer and company
WHY MISSHA? I’M MISSHA
‘Me-too’ Marketing
Concept : reasonable price & high quality
Same or bette
house decorating
Recently targeted market
Lower social class
Pay affordable cost for stylish life
High price
Experi-mental or new design
Target the upper social class
Affordable price
Democ-ratic design
Target the middle -income class
price>
1. Pricing constraints for Alessi:
- Stage in PLC: Introduction -> How to position Alessi with
price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented
of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make manual mode. Bulgogibrothers seek effective management style in Korean food.