유통전략 ①대리점 또는 백화점등의 입점 등을 통한 유통이 아닌, 직영체제 위주의
제품판매
②다품종ㆍ소량위주의 물량 전개
가격전략 ①글로벌 소싱을 통한 대량생산 및 상품공급을 통한 저가격 판매형태
(생산진행이 쉽고 소비자 반응이 민감하지 않은 베이직 상품은 인건비가
낮은 동
housing’s characteristic. Housing is a place where not only people live and do house affair but also reflect modern society and culture phenomenon. Also it can be understood by consciousness of housing from past to present. For these reasons, housing can’t be simply understood as physical form. So it can be fully understood by communicating a value system such as life style of human, value of
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
“DRAMA” : 여성이 꿈꾸는 생활을 충족시켜 주는 브랜드
BRAND VALUE 관리
- 철저한 브랜드 가치 관리를 통한 Prestige Image 유지
DRAMA 요금 상품 + Membership + House + Phone
가입자 측면에서 높은 성과 달성
: 1년 만에 50만 누적 입자 달성
: 전사평균 매출 30% 증가로 매출증진에 기여
- 2002년 DRAMA 순수 매출액 : 147
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.