Scale of National`s Coffee market
Scale of Coffee imports
Competition between business
소비자의 오감을 만족 시키는 마케팅
커피
품질 향상
싱글 오리진 커피
다양한 디저트류
브랜드
이미지 고급화
PPL 마케팅
스타 마케팅
공간에서의
감성 마케팅
새로운 문화 공간 창출
지역 마케팅
Pr
Ⅰ. Introduction
American Wal-Mart is the number one retailer in the world. They are well-known for their advanced MIS. By developing and using their enormous DW, they could be the world's best corporation. Wal-mart's annual revenue is more than twice as much as Korea Republic's annual budget. They have 3,000 shopping centers in America. Their revenue in 2005 was 310billion dollars. Even there
unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the com
대한 논의
1〉"American Handbook for Traning & Development"-'AH! VIP'
A는 Actor로서 행동하는 사람, 실천하는 사람이라는 뜻이다. 교육담당자는 몸소 실천해 보임으로써, 행동해 보임으로써 그 역할을 수행하는 사람임을 의미한다. H는 Humanist의 머리글자로서 인본주의자, 인간존중의 철학을 가져야 한다는 뜻이다.
Spoken English
How TAM systems are used in actual discourse contexts.
(narratives and conversations)
2. Tense-Aspect-Modality
3. Frame-Elaboration
4. Discourse-pragmatic features & Semantic features
(considering communicative motivation for language use
& semantic oppositions)
What is Frame and Elaboration?
Frame : ‘Present Pe