Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You
Image Game
1) Definition of Whole Language Approach
"A whole-language approach represents a philosophy about reading rather than anyone instructional method. According to this philosophy, language is a natural phenomenon and literacy is promoted through natural, purposeful language function. It has as its foundation current knowledge about language development as a constructive, meaning-o
1. Background
Looking at the graph, you can see that samsung electronics’s revenue and profit have steadily increased since 2000. For example, in 2013 the sales are recorded about 200 trillion won and profit are recorded about 29 trillion won. And numerous products made by Samsung electronics are top ranked around the globe.
Today samsung hires 230 thousand employees who are divi
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m