image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on Golf Equipments
The most competitiv
Competitors.
Falling oil prices.
Negative Reputation of design
negative image occurred by recall
Import car
expensive because of import duty
& Luxury image is already builded.
But Prius
economical image
&
Confusion of target
factors. To be a competitive company, Kooksoondang has to have an efficient distribution channel. In this area, it is critical to distribute efficiently. Because there are many product and customer’s taste changes fast. Second, product itself is very important. Though a company has a strong distribution channel, without good product, the company will not survive in the market. Lastly, advertise
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom