of salty food -> convulsions, swelling
- Potassium deficiency -> muscular weakness, cardiac irregularities, death
4. Cause of Anorexia and Bulimia
1) Sociocultural factors
- 사회적 압박, 기대
- Peer pressure (bulimia 여성)
- Media image of ultrathin women -> body dissatisfaction
- U.S., other Western countries, Japan (technologically advanced nation)
2) Psychosocial factors
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa way of constructing meanings which influences and organizes both our actions and our conception of ourse
of McDonald's dropped to the extent of lowering the price of their general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. Th
of walking shoes. It brought the company a huge success to re-survive and leap to market leader of walking shoes. Prospecs has reached double sales compared to previous year after launching walking shoes series which is titled to ‘W Power 4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brand image and ambiguous positioning of company now. It is needed to establish concrete
Internal image of Volkswagon
-Limited to only certain product
Ex) New beatle
- Lack of authentic National image
Consumer recognition about
value of regional vehicle
Need special starategy
To emphasis
-other vehicle aside from New Beatle
-maleness
-national image (German)