Strength
Expertise in CIB market
Customer dynamics from small companies to large companies
- Image of a stable and reliable financial institution
Weakness
Vulnerable in retail market
Not approachable image and low recognition
- Poor understanding inside of retail market
Opportunity
- Affiliate integration trend
- Trend of integrated financial products being rel
recognition
Recognition Survey>
- The reason of this recognition investigate
We conducted the survey because we wanted to know which brand that belongs to somang is the most famous one. And whether it affected the brand image or the popularity of somang. And we had to know what marketing strategy of somang was well accepted.
- The way of investigating
We
3G Market Share (Apr. 2008)
3G : The third generation of mobile phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
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Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
recognition), 정보의 탐색(information search), 대안의 평가(evaluation of alternatives), 구매의사결정(purchase decision), 구매 후 행동(purchase behavior)으로 모델은 소비자가 거치는 5단계 과정을 보여준다. 이 모델은 실제 구매 이전의 여러 구매과정이 시작되고 실제 구매 후에도 오랫동안 그 결과가 남는다는 것을 강조해
recognition of sound patterns) and speaking (training of the vocal organs to reproduce new words accurately), need to be developed in the learner throughout the course.
2. Whole Language Approach - Activity 2, Image Game
1) Definition of Whole Language Approach
"A whole-language approach represents a philosophy about reading rather than anyone instructional method. According to this