● 이론의 도입배경
1. 의사결정연구의 시작과 규범적 이론(normative theory)
의사결정에 관한 연구의 시작은 경제학자 von Neumann과 Morgenstern이 1944년 발행한 유명한 저서인 ‘Theory of Games and Economic Behavior’에서 인간의 선택행동을 설명하는 이론을 제시하면서라고 볼 수 있다. 이들이 제시한 기대효용이
Introduction
We can experience the world through visual images
So. We should know meanings and intentions in visual images
Among the visual images, we select Music video
Especially sensational Music video at that time
, and
- We will try to fine meanings and intentions with theories we learned
Significance of the project
What is our presentation aim?
Einstein become as an icon of scientist.
Various images of Einstein
Light and shadow about that image
Einstein showed some genius aspect at the some field like physics.
He liked to challenge some problems he liked.
He had a certain right in his life.
In 1905, Three journals
Quantum light theory (photoelectric effect)
Brownian motion
Special theory
Framing Theory
The phenomenon that media is reconstructed by the specific point of view.
It provides the overall interpretation of news information’s supplying way.
Framing affects “How We Think”.
Comparison analysis of U.S.A., Korean and Chinese daily newspaper’s
coverage about 911 terror
/ 유세경, 김미라/ 2002
미국, 한국, 중국 일간지의
9.11 테
Advertisement
-An integrated brand of food business
-Mark: Honesty, Trust, Fresh, Purity
Theory
-Brand personality
-Brand image
-Perceiving through hearing-sound
-Celebrity advertising strategy
-The foundation of attitudes-emotion
-Contracting stimuli
-Cognition