Ⅰ. Executive Summary
Our goal for Cunard Line, Ltd. is recovering 90% occupancy and 65% of all passengers paid the full list price. Moreover we focus on building brand loyalty of Cunard by using strategic marketing taking a long term view. And we find two serious impediments. First, Market sentiment is inclined to using a price-oriented strategy because of economical recession. Second impedime
impediments
Social impediment for FedEx Korea is not clearly cut. However, FedEx Korea is a foreign company and Korea is a nation with a very strong national collectivistic traits. If a national public sentiment were to be raised upon foreign companies, the share of the express delivery market, may shift favorably towards EMS, which is a Korean firm. For instance, when two middle school girls
5th pro-soccer team in Korea
Seoul as Hometown in 2004
renamed its title as ‘FC Seoul’
won the league 3 times before 2004
Right as prestigious club
Seoul World Cup Stadium
Highest record : 60747 audience
average audience is barely over 30000
GENDER
Men
Women
AGE
Children & Teens
Adults
RE
Situation analysis
IKEA analysis
1943 - IKEA is founded by Kamprad
1958 - The first store is inaugurated in Almhult
2002 - IKEA was the world’s top furniture retailer
-IKEA operated 154 stores in 22 countries and serviced 286 million customers a year
- IKEA had 14 stores in America(& plans to open as many as 9 more in 2003)
약 60년 전통과
세계에 많은
Summary_Basic Info.
Luxury Vacation Business
Provide a wide variety of activities, entertainment at sea
Elegant
(QE2)
★★★★★
Ultra Deluxe (Sagafjord, Vistafjord)
★★★★★
Yacht-like
(Sea GoddessⅠ,Ⅱ) ★★★★★
Less Formal Somewhat less Expensive
(Cunard Countess & Cunard Princess) ★★★★
The Industry and Cunard’s Segments
Major difference betwee