1. The reasons of selection and expected effects
‘SUICIDE’, it has been a huge problem all over the world for many years. Many countries worry about this problem, including Korea. A lot of people feel depression and disappointed by reality. If these feelings last for a long time, they might consider suicide. Unless they behave this, they can think about it seriously. Adolescent suicide is be
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neuromarketing, dealing with emotions and subconscious of consumers, encompasses virtually all kinds of marketing trends to come in the future.
1. Executive summary
There are many motors company in Korea and they earn lots of money by doing their strategies. Among them, KIA motors ranks 2d in domestic automobiles market. KIA motors was established in 1994 for strengthening the national power through the machine industry. In 1998, Hyundai motors acquired Kia motors through international bidding and KIA was separated by Hyundai group in 2
Understanding customers
Through accumulating customer information effectively, companies get to understand customers better. As a result, companies short-term –as well as long-term– strength increases.
II. Different Types of Customer Relationship Management
The most widely used categorization of customer relationship management is the one used in the Meta Group’s 1999