3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance ofappearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
1. Legacy of Colonial Period and Geopolitical Importance
Colonial Legacy and Institutional Structure
The Philippines reformed their institution and system by Spain and the United States during the colonial period. However, the US failed to make an efficient administrative organization.
South Korean institution was highly influenced by Japan and US army military government. => Japan st
of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction. The second is ‘Important’ interest. It related to human rights norm of the We
of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more complex than they first appear.
태도의 ABC 모델
감정(Affect)
행동(Behavior)
Tangibles
Physical facilities, equipment, and appearance of personnel.
Empathy
Caring, individualized attention the firm provides its customers.
Responsiveness
Willingness to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time del