recession, Korea’s demand for imported cars continued to increase. Moreover, Korean market conditions are changing in favor of Japanese automobile manufacturers due to Korean government’s recent changes in trade policy.
By reading this business plan, you will be able to get a clear vision and reasons why our company should enter into the Korean automobile market in the near future.
The Marketing Mix - Product
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.
similar to the 4 door saloon version of the Chevrolet Classic still produced in Brazil, for those who wanted a bigger trunk and more room with for the same low price.
A 2006 Corsa saloon made in Brazil
The design was not changed until 2000, when it was facelifted in Europe with transparent headlights, newer rear lights and new interior. A station wagon imported from Argentina was also launche
Tires are round-shape object surrounded with wheels that are made of metal connected with axle of cars so that car’s tires don’t wear
Because tires reach ground for driving and support car’s weight, It plays a role like man’ shoes
Therefore we need to concern considerably and manage tires cotinuously
Tires conduct the following four important function
First, Function of conveying driv
between the conductor and the instrument part is very important.
As you can see, in the middle of the car, the driver’s seat is located, not in the left-upper side of it. And as the orchestra surrounds the conductor to interact and communicate, in this car, the other family members could easily interact and communicate with each other and the driver since the seats has been re-located.