market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with loc
Inbound Logistics: Amore has outsources suppliers in the French market, and is currently building a long-term relationship. French suppliers ensure finest quality of materials and is the benefit that French market provides.
② Operations(Manufacturing): Janfolgo Dier, ADM who designed perfume containers of popular brands such as Hermes took charge of its container designing, and Pochet de Courv
of the distribution center in Arteixo and their factories in Coruna.
Internal Analysis: Zara’s Value Chain
If we look deeper into Zara’s business process, we can draw a value chain that consists with five steps of business activities. They are research and design, inbound logistics, manufacturing, outbound logistics, marketing and sales.
The first step of the process is its researc
, 이를 정보기술이 밑받침되어 구성되는 것이다.
이처럼 CRM은 바로 고객과의 관계(Relationship)를 바탕으로 평생 고객가치인 LTV(Life Time Value)를 극대화하는 것으로 귀결된다. 단순하게 고객과의 관계에 머무르지 않고 신규고객 및 기존고객의 다양한 고객접점(영업사원의 고객접촉, A/S직원의 방문, Inbound
Inbound Logistics
Inbound Logistics이란 조달 물류로써 접수, 재고관리, 수송계획을 포함한다. Kmart는 대량으로 공급자로부터 물건을 공급받아 다른 경쟁자보다 싸게 물건을 공급하여 경쟁력을 갖추고 이윤을 창출하는 회사이다. 따라서 물건 공급의 효율성 극대화가 Kmart의 경쟁력을 창출 할 수 있다. 하지만