Inconsistency with Attitudes
New information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and make decisions
Pay careful attention
Think about it
attempt to understand
or com
Ⅰ. 개요
언론인의 경제학 비판은 경제학 내부에서도 이미 심각하게 제기된 문제이기도 하다. 솔로는 경제이론이 일반대중에게 전달되면서 왜곡될 수밖에 없는 이유로 세 가지를 지적하는데 그중 하나는 경제학 내부의 문제이다. 그는 경제이론이 과도하게 추상화되어 경제 데이터와의 적절한 균형을
in task.
5. Skills
As Celltrion is a pharmaceutical company, its main purpose is developing and manufacturing bio-medicine. In that area, the no.1 skill which Celltrion has is ‘bio-similar’. Bio-similar is a variant of a biopharmaceutical that is marketed following the expiry of the original patent. It means that bio-similar copied original medicine’s quality, effect and safety. Also as
PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
Leadership of communication ( Optional Meeting)
Fun and Enjoyable workplace
Structure
Flat structure
Network structure ( Flexible)
▷ Many social commerce
company provide similar
product and service
▷ Ticket Monster is just
focusing on expanding its size
▷ Differentiation strategy is
needed to defend its market
share