respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
Ⅰ. 서론
현재 미국 및 유럽국가들을 중심으로 이루어지고 있는 증권결제제도의 개혁은 자국 증권시장의 경쟁력을 강화함으로써 국제증권시장의 중심으로 살아남기 위한 전략의 일환이다. 결국 증권시장의 경쟁력은 하부구조인 결제시스템의 건전성과 효율성을 높임으로써 강화될 수 있다는 인식
offering customers powerful, richly configured systems at competitive prices. Dell introduced the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory an average of every four days. In less than two decades, Dell became the number-one retailer of personal computers, outselling IBM, Hewlett-Packard, and Compaq (2002).